27 Best Organic + Non-Toxic Shampoos That We’re Obsessed With
WRITTEN BY: Â DIANE ELIZABETH K. | FIRST PUBLISHED: 03/06/2018 | LAST UPDATED: 06/30/2021
Shopping for organic shampoos can be a bit of a minefield. Have you heard of the term “greenwashing”? It is a term used to describe the deceptive practice of hiding unpleasant information through “green” marketing and advertising claims. When it comes to organic shampoos, greenwashing is rampant.  A company may claim to use all-natural and organic ingredients, while simultaneously glossing over the fact that their formulas also contain toxic and irritating chemicals. This can be especially challenging for people with sensitive skin and scalp conditions who need absolutely pure formulas (like seborrheic dermatitis, folliculitis, psoriasis, and hair loss).
What to Look for in an Organic Shampoo
We set the bar high for this top list of the best organic shampoo products. Our research began with over 200 so-called “natural” products and it was eventually whittled down to just 27 products that made the cut. Not only does every organic shampoo on this list contain organic and all-natural ingredients, but you won’t find any sulfates, parabens, irritating foaming agents, phthalates, formaldehyde, oxybenzone, ethoxylated ingredients, polysorbates, phenoxyethanol, petrochemicals, triclosan, TEA/DEA, synthetic fragrances and colors, or any other ingredients from our prohibited list.
Tips for Switching to an Organic Shampoo
With that said, finding the right organic shampoo for your hair type can still be a process of trial and error. If you’re making the switch from synthetic products over to organic/natural products, it is important to know that it may take some time for your hair to properly detox and adjust. Since many organic shampoo formulas do not contain harsh detergents or foaming agents, it can take several washes to fully remove any leftover residues and buildup. You can speed this process up with a simple apple cider vinegar detox. Just mix ¼ cup organic apple cider vinegar into 2 cups of water and thoroughly rinse your hair with this solution once per week. This will help to eliminate residual grime without stripping its natural oils.
Want a great organic conditioner to go along with your new organic shampoo? Then check out our guide to The Best Organic Conditioners That Are Truly All-Natural!
1. *100% PURE – YUZU & POMELO GLOSSING ORGANIC SHAMPOO
Price : $30
Not only is this shampoo made with certified organic ingredients, you can actually pronounce and understand the entire all-natural ingredient list. This gentle shampoo will remove excess oil and dirt without stripping your hair of the good oils and drying it out. The result is super shiny, soft, and manageable hair with a light citrus scent. Key ingredients include aloe, green tea, pink grapefruit, rosemary, coconut oil and rose hydrosol.
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2. *TRUE BOTANICALS – ALL NATURAL NOURISHING SHAMPOO
Price : $34
A wonderful shampoo & conditioner set from True Botanicals. While this product is designed for all hair types, it works great for those needing a little extra scalp cleansing without stripping their hair. The shampoo uses a gentle plant-based lactic acid to help remove dandruff and excess oil. It’s super sudsy (naturally from coconut), sulfate free, and packed with super nourishing ingredients like aloe vera, meadowfoam seed oil, and beautiful citrus oils.
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3. *100% PURE – GLOSSY LOCKS ORGANIC REPAIR SHAMPOO
Price : $34
If you are looking for an all-natural shampoo & conditioner set to revitalize dry, damaged, brittle hair--then look no further. This duo from 100% Pure is packed with ingredients that are designed to bring your hair back to life (like biotin, royal jelly, honey, and coconut oil). It has a delicious fruity scent that doesn't linger in your hair for long. This is a great set to use if you are used to heat-styling your hair because could help to mitigate the damage done through repetitive use of high heat...
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4. *CHRISTINA MOSS NATURALS – ORGANIC SHAMPOO
Price : $19.99
This organic shampoo formula is incredibly gentle. We tested it on individuals with sensitive scalps (from folliculitis to eczema) and the results were very positive: it soothed their skin without causing flare up of the conditions. That's because this shampoo is made from quality certified organic and all-natural ingredients like coconut oil, olive oil, sunflower oil, aloe, shea butter, and rosemary. Simple, effective, and totally non-toxic.
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5. *JOSH ROSEBROOK – BALANCE ORGANIC SHAMPOO
Price : $32
Josh Rosebrook may very well be the king of organic shampoos. Almost the entire bottle of this organic Balance Shampoo is made with organic and wildcrafted ingredients (the other ingredients are non-gmo). This formula was created for normal to oily hair types who need deep cleaning in order to achieve volume. Hair is left feeling clean, manageable, and weightless. Key ingredients include meadowfoam oil, ginseng, dandelion, horsetail, and aloe.
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6. *ACURE ORGANICS – ULTRA HYDRATING ARGAN & PUMPKIN ORGANIC SHAMPOO
Price : 12.69
Acure Organic's shampoos & conditioners make this list because they are free from questionable chemicals and packed with natural and organic ingredients. These argan and pumpkin formulas are designed for all hair types, but especially those seeking a blast of moisture. Both products have a mild herbal scent from the natural oils and extracts, but neither is overpowering. The shampoo creates a nice lather and leaves a hint of the argan oil behind for softness (which some thinner hair types have found to be too greasy).
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7. *100% PURE – KELP & MINT VOLUMIZING ORGANIC SHAMPOO
Price : $30
Another great organic and all-natural shampoo from 100% Pure (no "greenwashing" here). If you're looking for to add body and shine to thin, limp, and lifeless hair, then this is your shampoo. It creates a nice lather that rinses away dirt and oil without drying out your hair. Fans of this product love that it doesn't leave a film or weighs hair down in the process. Key ingredients include organic aloe, coconut oil, burdock, and green tea leaf.
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8. *LARITELLE – FERTILE ROOTS ORGANIC SHAMPOO
Price : $49.99
One of the highest rated organic shampoos on the market for hair growth and hair loss. A lovely formula made with 75% organic and 25% natural ingredients designed to get at the root causes of hair loss. It is made with antioxidant and vitamin-rich ingredients like lavender, hibiscus, gotu kola, patchouli, and cloves which work to balance scalp oils, unclog hair follicles, and strengthen roots. You should start to notice results in about 30 days.
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9. *RAHUA – COLOR FULL ORGANIC SHAMPOO
Price : $38
Got a fresh dye job that you'd like to maintain? Then, check out this beautifully color-preserving natural shampoo and conditioner combo from Rahua. Made with rare and potent ingredients like Amazonian Rahua oil, buriti seed oil, eclipta prostrata (literally "king of hair"), and gardenia flower for a lovely scent. We tested his formula on freshly dyed hair and noticed how vibrant our hair continued to look many weeks after treatment. You know that shine and bounce your hair has right after a good color job? Yeah, this keeps that going. Good stuff!
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10. *ACURE ORGANICS – PEAR & FIG BEAUTY BODY ORGANIC SHAMPOO
Price : $10
We love Acure hair care products because they get the job done at an affordable price. This Pear & Fig Shampoo & Conditioner combo combines ultra-hydrating ingredients together to smooth and soften frizzy hair. Key ingredients include prickly pear cactus oil, aloe vera, avocado oil, acai extract, argan oil, and rooibos leaf. We like it because out of all of the options from Acure, this one definitely adds the most moisture (and smells fantastic!). Highly recommended for those with dry hair in need of a budget friendly clean solution.
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11. *100% PURE – BURDOCK & NEEM HEALTHY SCALP ORGANIC SHAMPOO
Price : $30
Are you suffering from a dry, itchy, irritated, or flaky scalp? Chances are, it's the result of harsh or irritating chemicals lurking in your traditional shampoo. This formula is made with 100% natural and organic ingredients designed to soothe your irritated scalp, unclog follicle pores, and help bring life back to your roots without drying them out. Made with calming aloe, coconut oil, eucalyptus, peppermint, neem, tea tree, and burdock root.
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12. *100% PURE – GROW MORE ORGANIC SHAMPOO
Price : $34
Packed with a variety of vitamins and nutrients, this shampoo was specifically crafted to reduce hair loss and stimulate new hair growth. Hair growth can become stunted by clogged pores which prevent the absorption of nutrients and blocks hair from growing. The combo of apple cider vinegar + turmeric (clears pores and detoxifies) and stimulating ingredients like biotin, caffeine, ginseng, and mint are sure to boost your hair length in no time.
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13. *JOSH ROSEBROOK – NOURISH ORGANIC SHAMPOO
Price : $32
Another amazingly luxurious organic shampoo formula from Josh Rosebrook. All ingredients are either certified organic, wildcrafted, or non-gmo. It cleanses with gentle African black soap and hydrates with camelina seed oil, grape seed oil, almond oil, coconut oil, and jojoba oil. Also contains scalp nourishing and growth stimulating ingredients like nettles, dandelion, horsetail, nettles, sage, and peppermint. Great for normal to dry hair types.
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14. *RAHUA – CLASSIC ORGANIC SHAMPOO
Price : $34
This classic shampoo from Rahua is made with USDA certified organic ingredients and is perfect for daily use. It contains the brand's signature Rahua oil, which nourishes the scalp and hair follicles. It also contains palo santo oil which gives the product an earthy scent. The shampoo has a light lather which does a good job at removing excess oil and dirt. Other key and organic ingredients include aloe, green tea, rosemary, and raspberry leaf.
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15. *100% PURE – HONEY VIRGIN COCONUT ORGANIC SHAMPOO
Price : $30
An absolutely pure shampoo made with nothing but organic and all-natural plant-based ingredients (no gimmicks or odd chemicals). This shampoo is great for those with dry, brittle, and lack-luster hair in need of serious restoration. Lathers just enough to get the job done. Coconut oil helps to replenish moisture and add strength, while honey, neem, rosemary, and calendula help to detoxify. Also, made with certified organic rose water and aloe.
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16. *100% PURE – MOISTURE DRENCH SHAMPOO
Price : $34
Perfect for curly and dry hair types who need a moisturizing shampoo that doesn't leave a film or weighs down hair. This shampoo has ultra-lightweight ingredients which can seriously help your hair to absorb and retain moisture. Star ingredients include seaweed collagen, aloe, biotin, chamomile, cucumber fruit, argan oil, and horsetail. Even the dry hair will feel soft, bouncy, and manageable. Made with just organic and all-natural ingredients.
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17. *RAHUA – VOLUMINOUS ORGANIC SHAMPOO
Price : $34
A nice organic shampoo formulated with nourishing Rahua oil (be careful of fake versions when buying from Amazon.com). This formula adds a ton of shine and volume. Clarifying ingredients like lemongrass, eucalyptus, and green tea remove excess oils and dirt which allows your hair to feel weightless. This shampoo also has a tiny bit of shea butter for added moisture. It doesn't have a strong lather, so it's best for those with thin hair types.
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18. *LIVING LIBATIONS – TRUE BLUE SPIRULINA ORGANIC SHAMPOO
Price : $44
Totally cleans your hair and scalp without harsh chemicals or drying out your hair. It is packed with azulene (the signature calming blue compound found in blue tansy) which does a great job of soothing irritated skin. That makes this shampoo great for those with inflamed, dry, or irritated scalps. This formula won't weigh down your hair while leaving it silky smooth + soft. Other star ingredients include spirulina, yarrow, yucca, and aloe vera.
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19. *LARITELLE – SENSUAL BLISS ORGANIC SHAMPOO
Price : $49.99
While all of Laritelle's organic shampoos are made with ingredients to help with hair loss, this product in particular is better suited for those with oily and unmanageable hair. It is formulated with ingredients that clarify and rebalance your scalp's sebum production. These include organic jojoba oil, argan oil, clary sage, and ylang ylang. It also contains organic bay leaves which help to fight dandruff. Made with 75% organic ingredients.
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20. BUBBLE AND BEE – REALLY GOOD ORGANIC SHAMPOO
Price : $14
Bubble and Bee is one of our favorite brands because they have high standards when it comes to their ingredients and formulas. This organic shampoo is no exception. It is crafted from just 13 ingredients (including 11 organic). Without harsh detergents, this shampoo actually doubles as a shampoo + conditioner combo as it balances your hair's pH to achieve maximum softness. Can be a bit greasy for some hair types or those with hard water.
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Diane Elizabeth K., Founder at SkinCareOx.com
Diane Elizabeth founded Skin Care Ox in 2016 after her personal struggle to find truly clean, natural, and organic products. Leveraging her background in biomedical engineering, scientific research + analytics, and entrepreneurship, she created Skin Care Ox to be an easy-to-use resource to find real clean beauty options. Since then, her articles have been read by over 3 Million people and have helped millions choose cleaner alternatives. She currently lives in Colorado with her husband and growing family.
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It’s really scary to have toxic shampoos at home. Thanks for sharing these non-toxic shampoos!
Thanks! I’m so happy that you found it helpful 🙂
Great list, I have to try some of these. I currently like using Maple Holisitcs because I find it does a good job.
Thanks, Jessica! We took a look at Maple Holistics and they unfortunately use some ingredients that we don’t allow on our lists. Doesn’t necessarily mean that they are “bad,” but we like to feature the purest best of the best!
Would love a list of the products that didn’t make the cut.
Thanks Amanda! That would be a SUPER long list 🙂
Which shampoo is the best for very thin gray hair? The reason for shampoo for gray hair is that my gray is turning yellow. My hair is all natural.
Hi Crystal! We didn’t test these products on gray hair types, so I can’t offer a specific recommendation. However, if you are not currently using an all natural, sulfate free, and gentle shampoo, then perhaps the chemicals in your conventional shampoo are causing the yellow tinge? Try a super pure Shampoo like 100% Pure or Josh Rosebrook’s formulation and see how your hair reacts!
Hair spray and certain shampoos heavy in alkaline along with unfiltered water from home can cause yellowing of gray hair. You can check at any professional hair supply store or ask a hair stylist for tips.
What if you have severe seasonal allergies to several plants and nuts what do you use then? A lot of the substances in the shampoos you list cause me to break out in hives.
Thanks for the note, Mary. So sorry to hear about your allergies. You should look for a very very pure shampoo (maybe make your own simple shampoo at home?). Check out Bubble & Bee, they have really simple shampoo products with very little nuts and herbs.
I don’t really have a comment, more a question. Where can I find a cleansing and clarifying shampoo without artificial ( chemicals) and preservatives, with a natural lemon scent? All I come across is Avalon. Avalon used to be somewhat okay, but not anymore.
Hi Debby! Have you checked out Bubble & Bee’s Organic Lemon Shampoo? It’s 100% clean with no artificial anything!
Hi! I absolutely love this list. It’s incredibly helpful as I have just started looking into my “cleaner” life. I’m dealing with skin and scalp irritations along with hormone imbalance as mentioned a few times. I plan on trying a few options (thanks to this site!) but would you have a good “ease in” shampoo and conditioner suggestion for the detoxify process? Thanks!!
100% Pure’s shampoos for sure!
Which shampoo would fix the problem of not only dry flaky scalp but also crazy frizzy hair? I have straight hair and have tried a bunch of products to help get rid of the frizz. I need moisture to come back ti my hair! Just came out of a hair salon and obviously my hair is soft and silky but I don’t want to use harsh chemicals on my hair. Please help 🙏.
Either 100% Pure’s Moisture Drench Shampoo/Conditioner or Josh Rosebrook’s Shampoo/Conditioner. Both are great!
Hello, Thank you so much for your article. I am looking for an all natural shampoo and conditioner that is good for dry and itchy scalp. I am also on a budget at this time. What would you recommend. Thank you.
Check out 100% Pure’s line of shampoos and conditioners (the burdock & neem shampoo might be good for an inflamed scalp). They usually offer them in two sizes so you can try them on a budget. I think they also have samples!
I want your wise opinion. I have used many non toxic brand of shampoo and conditioner- shea& moisture, avalon, acute, puracy. But all of them are harsh on hair, can not give me the silky soft hair that other not clean shampoo & conditioner give me. Please suggest me some brand for silky & soft hair.
Anything from 100% Pure!
Hi! Which shampoo would you recommend for hair growth? Laritelle seems to be a good option but I’m looking for something less expensive.
This has been very eye opening for me. I will share this page with all my friends and family. Ordering my new hair products today! Thank you for sharing this information.
What about the brand Bondi?
Great topic, which especially important for pregnancy, when some ingredients should be excluded from the products used while pregnant, have you considered Sukin? Australian brand?
The list is awesome but i stay in Canada and do not find these easily. Can you help listing down ones that are available in Canada?
Hi! Thanks for doing the research to put out this great info for us all! It’s very helpful and much appreciated! I was wondering if y’all have ever checked out Calia ( Based out of Canada) I’ve been using it for about 3 years now and it immediately started to transform mine and my daughters hair. It was a total game changer. We both have wavy waist length hair so a good shampoo really makes a difference lol. I’ve tried several on the list before and while still really good nothing has compared to Calia( although I still haven’t tried 100% pure brand yet and would love to) Otherwise, Living libations is the only other brand I occasionally use on my hair but only the shampoo and their deep conditioner ( not their regular conditioner as it is a little hard to work through long hair for my daughter). Actually Living libations is the only other brand I use at all. Mainly for skin and dental etc. and was happy to see it on the list. Thank again for all that you do!